YouTube Play
2010
A short stop motion trailer from commissioned by YouTube to publicise an event organised in partnership with the Guggenheim Museum, New York. Any non-commercial video from the previous two years was eligible to be included in the YouTube Play exhibition at the New York Guggenheim museum held in October 2010.
The brief was to allude to the eclectic, interesting and diverse content you expect to see each time you press play on YouTube. A series of worlds were created from the ground up, with production designer Graham Staughton and his team creating everything in the video by hand, including a (nearly) full size cave.
DIRECTION: Johnny Kelly
PRODUCTION COMPANY: Nexus
EXECUTIVE PRODUCERS: Julia Parfitt
PRODUCER: Liz Chan & Beccy McCray
PRODUCTION MANAGER: Jo Bierton
CREATIVE DEVELOPMENT: Beccy McCray
DIRECTOR OF PHOTOGRAPHY: Matthew Day
Filmed at Clapham Road Studios
PRODUCTION DESIGNER: Graham Staughton
STOP MOTION ANIMATOR: Matthew Cooper
COMPOSITING: Alasdair Brotherston
3D PREVIS: Michael Greenwood, Matt Clark, Christian Johnson
CLIENT: Across The Pond Productions | Creative Lab EMEA – Google
EXECUTIVE PRODUCER: Rachna Suri
MUSIC: Music by Niwouinwouin Courtesy of Ego Twister Records
SOUND DESIGN: Barnaby Templer at Fonic